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A target audience is the specific group of consumers most likely to want or benefit from your product, service, or message. Instead of trying to appeal to everyone—which wastes time and budget—businesses isolate this core segment to tailor their marketing messages, ensuring higher engagement and conversion rates. Core Attributes Used to Define an Audience

Marketers group and identify target audiences by analyzing several structural data layers: How to Identify Your Target Audience in 5 steps – Adobe